Facebook Marketing

In today’s world of information technology, the number of prudent customers grows exponentially every day as people get access to knowledge which is readily available. Research shows that people do not believe what marketers tell them anymore, like they once used to. It has been found out that only 14% people believe in advertisements, the rest 78% buy products and services upon recommendations of other users. 

Facebook has completely redefined how companies employ internet marketing to grow. 

The Power of Facebook: 

The exchange of information between consumers takes place on social media platforms. Facebook is rapidly growing as an online interactive communication portal. With over 500 million active users, the importance of Facebook in the modern business scenario cannot be overlooked. More and more businesses are signing up on Facebook to expand their customer base. Organizations have started caring about what our friends and peers say about products. 

Facebook Frenzy: 

Facebook pages are a great advertising platform; they are increasingly becoming a strong internet marketing tool for organizations. Ever noticed how even the smallest of news on Facebook takes the whole world by a whirlwind? Imagine what Facebook marketing could do for your business, if handled well. With Facebook, consumers have found a two way-communication portal. Through this they can openly express what they feel. When they like something about a brand it gets promoted via word of mouth and all of a sudden more customers start coming in. 

Facebook Marketing 

Attracting Customers: 

All new brands, if launched through Facebook’s fan pages, can become a rage among the eagerly anticipating consumers. The question arises, why? Because Facebook is a vastly momentous tool for conversations, in the present day. If you can be in touch with your customers, they will be more attentive and responsive towards your offerings. 

Following are some tips to successful Facebook marketing: 

• First of all, create a fan page for your business. 
• Fill in information about what you do and who you are, and make it interesting. 
• Upload photos and videos to support your presence. 
• Create communities and groups. 

Engage Your Target Market: 

Facebook is being used by people of all ages. Be it young or old, nowadays, everyone is on Facebook. Now companies have a medium of connecting and involving their consumers in active discussions and can provide feedback. A few tips for keeping your customers hooked via Facebook marketing are: 

• Host events and promote them via sending out invitations on Facebook. 
• Reward your customers by giving out prizes for getting more supporters or being more active, etc. 
• Prompt your fans to share and like information about you and your products. 
• Design an exclusive landing page for your Facebook fans; this will also set you apart from the competition. 
• Start contests, discussions and polls to keep the customers always involved in something interesting. 
• Create custom applications for users. 

Benefits of Facebook Marketing: 

Facebook is here to stay, this is evident in the continuously growing number of Facebook users day by day. Facebook is an influential internet marketing tool, which can help your business reap huge profits if used wisely. Some of the advantages of using Facebook for marketing are: 

• It is a free platform for advertising your products and services on a huge scale. 
• Facebook has a widespread global reach, with millions of users across the globe. 
• Your target market can easily fit in the demographics of Facebook users, thus, you are sure to reach your target market. 
• You can launch innovative campaigns for your products like never before. 
• You can integrate your Facebook and corporate website to generate two-way traffic. 

To use Facebook as a medium to attract, engage and transact consumers you should follow the above guidelines and make the best out of this highly valuable social media platform.