Social media marketing has taken the world by storm and taken many businesses to new heights just because of its extensive reach. Facebook has rapidly become one of the most powerful social media networks. If you want to make the most out of your Facebook presence, you need to maximize your influence on this particularly potent platform. Along with your overall digital presence, you need to optimize your brand’s Facebook fan page as well.
The best thing about Facebook fan pages is that they are customizable, and thus, can be used to best reflect your brand persona. Here are a few guidelines for creating an effective Facebook marketing strategy:
- Profile – Put up an image that perfectly represents your brand, preferably your brand logo or trademark. Get a custom URL for your fan page, which has your brand name in it instead of xyz. This allows for easy recognizability and better search results.
- Company Information – The information tab allows you to add company and brand descriptions, along with many other things like a link to your corporate website, blog and other social networking profiles. Also, you can add company address and contact numbers, and therefore, it acts like a business directory. You should go incorporate target keywords in this section because it acts like a Meta tag.
- Featured Photos - These are the pictures that are shown like a banner on your fan page. Make use of this space wisely and post interesting and eye-catching images depicting your brand photos for the visitors to see. Optimizing the photos in the banner and posting well taken shots of your employees, activities and your products will give you an opportunity to engage viewers.
- The Left-Side Links Panel – On the left side navigation, you have links that open right into your fan page. This panel can be customized by installing as many applications as you want on it. You can integrate your website landing page into it or games, maybe even quizzes, or whatever other activity your brand is currently involved in. Just make sure that you keep the more attention grabbing tabs on the top because a lot of people might not click “more” to see your offerings.
- Rolling Feedback – This feedback is automatically provided by Facebook to the administrator along with every post. It keeps you updated with the trends of interaction on the fan page categorized by content type, time of day and frequency, so you get a good picture of what your visitors like in your posts and give you a direction for future posts as to how, when, and what they should be about.
- SEO – Use the SEO title, Meta description, and H1 optimized with your brand name or maybe a keyword for your fan page, updates, notes, discussion topics and everything else to be able to generate more traffic.
Other than that, a few general optimization tips are:
- Post relevant content and conspicuous content snippets from external websites.
- Though you should post regularly, that does not mean that you overdo it, and fans hide you from their newsfeed.
- Focus on writing short updates alongside optimizing your website’s share preview.
- Featured likes are pages your brand likes; use these to portray your brand’s image.
- Customize your wall tab layout to display the posts you want visitors to see.
- Tailor your tabs according to your brand’s needs.
- Integrate relevant multimedia on your fan page to make it more captivating.
No comments:
Post a Comment