Pay per View Advertising

Pay per View advertising (PPV) is a mode of internet marketing; it is adware traffic provided by major online advertising networks like Media Traffic, Adonnetework, Zango, etc. These advertising networks publish your ads as pop-ups or pop-unders every time a user, who has a certain adware installed as a part of some toolbar, application or game, searches a chosen keyword or a URL. 

PPV advertising is relatively cheaper than PPC advertising although it generates the same amount of traffic, where the cost is calculated per view of the ad. 

Importance of Pay per View Advertising: 

• It is a consistent income generation mode for online advertisers via traffic building. 
• PPV advertising is exceedingly targeted advertising. The traffic generated is much less expensive than traditional PPC advertising like Google Ad words. 
• Advertising networks have a huge customer base, which has downloaded their applications. So when a user visits a website once he has downloaded the application the advertising network analyzes the keywords he is typing into the browser and shows targeted ads according to the keywords. 

Benefits of Pay per View Advertising: 

• PPV advertising allows you to target URLs your target market is likely to visit. 
• By putting the right offers at the right websites, you can have remarkable outcomes that beat straight keyword bidding. 
• You can even display your ads when people visit your competitor’s websites. 
• You can opt to serve your ads in ideal situations like targeting buying pages. 
• PPV advertising is extremely cheap depending on which country you are advertising to. The minimum limit is 0.1 cents.

Effective PPV advertising management requires a hands-on approach to online marketing, where the keyword selection and bid management are concerned; and integrating them with reactive modifications to the campaigns based on their performance. Keywords are the means of profitability in PPV advertising; thence, each keyword should be pertinent to your business to add to profits.