Video Marketing

The online business world plays by slightly different rules than the brick and mortar one. Marketing has taken up new dimensions with the ever increasing use of multimedia and internet. When combined together these tow give us the tool known as video marketing.

As the consumers’ media consuming habit change so does the way they respond to advertisements. To grab the attention of your target market is not easy, as they are bombarded from messages from all kinds of media around the clock from different sources. You have to do something to stand out in the crowd. 

Video marketing is a highly effective internet marketing tool, which allows businesses to promote their product offerings in an engaging and entertaining way. With YouTube alone having over a billion users and 60% of online traffic coming from people watching videos, the prospects of video marketing are bright. 

Why Use Video Marketing: 

Incorporating video marketing as a part of your internet marketing campaign will reap great benefits for your business. YouTube has an average of over 100 million unique visitors everyday who watch about 6 million videos daily; with that you can pretty much calculate the impact and reach of a video marketing campaign. 

Research shows that 68% of the top most successful e-retailers have videos on their websites regarding their products. Studies have also discovered that 46% of viewers always take an action after watching a video, which could be visiting the company website, searching for more information, sharing the video with their connections, and even purchasing the products. 

How Video Marketing Helps Your Business

The aforementioned statistics highlight the potential effect of video marketing. Besides that, video marketing brings the following competencies to your business: 

• Beat the Competition: 

A video can help your business to distinguish itself among the clutter, as they are more eye-catching and interesting for the viewers. A lot of businesses still haven’t started capitalizing on this amazing internet marketing tool, which is where you can gain on in. By producing engaging and informative videos you keep your customers interested in your product offerings. 

• Customer Interactivity: 

A well-produced video will be remembered by the viewers for a long time to come. They help generate a higher level of target market interest and interactivity with the business by offering posting forums alongside as well. 

• Higher Search Engine Rankings: 

Videos are generally ranked higher in search engines because the content is more sought out by the online visitors. Moreover, anything that is on YouTube automatically finds itself in the top 5 search engine hit results, therefore, make sure you upload your videos on YouTube. Also, the description tags options allow you to put in relevant keywords so as to help your video turn up when somebody searches for the keywords. 

• Massive Publicity: 

Videos generate word-of-mouth about your products and bring them to the limelight as your offerings become the centre of attraction and the hot topic of conversations, which your business can greatly benefit from. 

• Product Demonstrations: 

Through videos you get the opportunity of demonstrating how your products work to your target market. Educating and giving out instructions about product usages has become effortless with video marketing on the rise. 

• Free Advertising: 

Any video which has a unique touch to it or is entertaining spreads like wild fire, as people watching it share it with their friend lists. This exponentially increases the reach of your products and services, as they find their way into viewers’ homes via videos. 

Before launching a video marketing campaign, bear in mind the following pointers for its success: 

• Use relevant keywords as your video title. Also, the title should be attention grabbing. 
• The content of the video should be of high quality whether it is informative or entertaining. 
• Include your website’s URL in the video so as to prompt viewers to visit it. 
• Incorporate your company’s logo or trademark in the video. 
• Always provide a HTML link, whereby you have additional information for the viewers. 
• Always include a call to action in your videos. 
• Tell interesting stories or bust a myth to make it more interesting for your viewers. 
• Launch your video marketing campaign beyond YouTube as well.