Pay per Click Advertising

Pay per Click advertising (PPC) is a mode of internet marketing, whereby you have to pay the hosting service every time a visitor clicks your ad. Cost per Click (CPC) is the cost borne by companies for redirecting visitors to their own corporate website. 

Pay per Click advertising comes under the affiliate marketing umbrella in internet marketing, as it advertises your website on your affiliates’ websites. The merchants have to pay affiliates in return for advertising the link of their website. 

Importance of Pay per Click Advertising: 

• PPC advertising increases your visibility by placing your ad right on the search engine page so as to attract more customers. 
• Targeted and quality traffic is generated for your website because PPC is done on the basis of selected keywords for a campaign. 
• CPC (Cost per Click) allows online advertisers to track the success of campaign through comprehensive statistical web analytics. 

PPC Advertising Management

Benefits of Pay per Click Advertising: 

• PPC advertising allows strategic placement of your ads online so as to attract your target audiences. 
• Every time a user searches for a keyword they are presented with your ad, enhancing your visibility extensively. 
• The more popular your chosen keywords are, the more exposure you get on the web. 
• PPC advertising increases your brand awareness, as search engines where your ads are posted have audience in billions. 
• PPC advertising generates instantaneous results, and also allows easy modification of your campaign. 
• It is highly cost-effective as you only have to pay every time a user clicks through to your website, and allows you decide your advertising budget as well. 
• It generates traffic for your website immediately. 
• Flexible campaigns, meaning you could stop and start advertising again anytime you wish

Efficient PPC advertising management requires a proactive approach to internet marketing, in terms of right keyword selection and bid management; and merging them with reactive adjustments to the campaigns based on performance. Keywords are the key to profitable PPC advertising, for that reason each keyword should be relevant to your business to add to profitability.