Social Media Marketing: Twitter

There are about 190 million people who tweet on Twitter. It is one the fastest growing micro-blogging and data streaming sites. Twitter has high-profile users which makes it more popular among people, for they can follow their icons; which is why Twitter is one of the most profitable internet marketing forum.

Benefits of Using Twitter: 

• Maximizing your brand awareness by tweets. 
• You could gather intelligence on what your competitors are doing via Twitter. 
• Twitter promotes multimedia embedded content. 
• You could engage in question and answer sessions on Twitter, and provide useful information to your customers. 
• Twitter works like a mini-press release for your latest developments in business. 
• You could generate additional traffic for your corporate website by publishing content with your website link in tweets. 

Twitter Marketing

Role of Twitter in Promoting and Marketing Your Online Business: 

• Twitter allows efficient networking with large groups of people simultaneously. 
• Through Twitter you can instantaneously interact and communicate with your customers and stakeholders. 
• Twitter provides a steady stream of ideas, contents, links and resources which can be very helpful in generating insights for your business. 

Why You Need to Use Twitter in Modern Business World: 

• You can target your online marketing campaigns at your target audiences effectively via Twitter. 
• Twitter generates substantial amount of online traffic to your corporate website for free. 
• With Twitter you can remain up-to-date on the latest trends, happenings and demands of the industry and your target market. 
• You will find honest product reviews and service experiences on Twitter through which you can make the necessary changes or improve your current offerings. 
• Through Twitter you could conduct customer polls about your products and services and check how well they are faring in the markets, this can help you in your marketing audits. 
• You can monitor crisis management with the help of your PR personnel in real time via Twitter. 
• You can link your tweets to promotional content to increase your potential sales. 
• With timed tweets you can have maximized views of your offerings.