Tuesday, March 6, 2012

Social Media Marketing: LinkedIn

LinkedIn is business networking website with around about 100 million users. Since LinkedIn is used by all professionals and business people, it is a great medium for getting in touch with your prospective business clients, as it is a huge B-to-B interactive portal; while also keeping a tab on your competition. 



Benefits of Using LinkedIn: 

  • Having a presence at LinkedIn improves your Google search result ranking. 
  • It helps you get genuine information via its reference checking tool. 
  • You could conduct a market research by holding polls and surveys on LinkedIn. 
  • When people will recommend you, your customers will know that you are a reliable and trustworthy company. 






Role of LinkedIn in Promoting and Marketing Your Online Business: 

  • LinkedIn can be used as a promotional tool. 
  • By using LinkedIn you can answer the questions posed by your customers. 
  • LinkedIn helps you in business networking. 

Why You Need to Use LinkedIn in Modern Business World: 
  • You can advertise on LinkedIn directly to you target market by buying Direct Ads. 
  • LinkedIn helps you find business clients, partners and service providers. 
  • A LinkedIn account increases your credibility by substantiating your presence in the professional world among so many business people. 
  • LinkedIn builds your business referrals and thus, your reliability. 
  • Through LinkedIn you can attract quality traffic to your corporate website.

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