Web 2.0 Marketing

The Internet has completely redefined the way we interact and do business in today’s world. Nowadays, it has become the core of all functions for businesses because of its ability to reach millions of people all across the world, any time. 

Web 2.0 is a technology born from the synergy of multiple web-based platforms. It is an amalgamation of software and applications which allow better interactivity between users.
This technology includes platforms like blogging, social networking websites, content sharing websites, RSS feeds, social search engines, news, social bookmarking, communication portals, instant messaging, voice chats, and other platforms. 

With internet marketing having become an integral part of business in the contemporary era, Web 2.0 takes interactivity and communication to just another level which is beyond the reach of the traditional web instruments. 

Importance of Web 2.0 for Businesses: 

By using Web 2.0 you can set your organization on the path of success via executing better internet marketing campaigns for your business. Web 2.0 is gradually becoming an essential part of the conventional marketing mix, as it helps keep you virtually connected with your target audiences around the clock. 

• It is an excellent source for customer feedback, with their testimonials you gain credibility in the market and with their suggestions you get an insight to their needs and demands. 
• By constantly being in touch with your customers you can better serve them. 
• Web 2.0 provides you a means of Customer Service Facilitation online to provide higher customer satisfaction. 
• Through Web 2.0 you can increase your online presence’s visibility, and create higher traffic volume for your website. 
• With Pay per Click advertising ever on the rise, Web 2.0 holds the power of generating results only by a few clicks. 
• When you are continually present on online interactive platforms, your customers begin talking about this which generates organic listings for your business in the search engines. 
• With its real-time sharing feature, Web 2.0 has become a collective intelligence platform. 

The Scope of Web 2.0

Benefits of Using Web 2.0 for Internet Marketing: 

Web 2.0 is a highly beneficial tool for internet marketing and is becoming increasingly popular in the internet marketing arena. For that reason, more and more businesses are incorporating this technology as part of their internet marketing strategies to reap the multitude benefits it has to offer. 

• It gives your business a fast and easy exposure globally, thus, adding to your customer base. 
• You could communicate, interact and share information with your target audiences online across different web platforms. 
• You can develop communities for viral marketing of your products and services. 
• By allowing customers to talk about you and share data about you, businesses can generate positive publicity and word of mouth for themselves. 
• You can distribute information effectively by integrating multimedia content in it to make it attractive for the target audience. 
• Web 2.0 allows you to generate quality sales leads for your business via leveraging its visibility online. 
• You can get involved in social media marketing as well, by connecting with your customers on social networking websites and promoting your business there. 
• The Web 2.0 technology is a great affiliate marketing tool for expanding your business. 
• Websites based on Web 2.0 automatically enjoy higher search engine rankings than others, meaning a higher number of potential customers coming in. 
• You can use multimedia content such as videos and pictures, to promote your organization and its offerings. Researches indicate that multimedia content attracts a higher number of customers than just plain text. 
• With Web 2.0 you can advertise for even free by setting up you own blogs, communities and fan pages. 

Web 2.0 allows you to create dynamic websites through which you can interact with your target market in real-time. By integrating Web 2.0 in organizational marketing plans, internet marketers are taking another step towards holistic marketing, which will consequentially lead to profitable marketing and higher market shares.