Social Networks in Contemporary Business Scenarios

With the advent of the age of Information Technology, the way people do business has drastically changed. In today’s business world, every organization or concern has an online presence i.e. a website. These websites are a platform for promoting your business on the internet. Meanwhile also attracting customers and providing your target audiences information about your products and services. 

Importance of Social Networks in Online Businesses: 

Social Networks can act as your company’s brands’ ambassadors by promoting your products and services on different popular networking websites which are used by billions of people online every day. You should build a presence for your business – products and services both on these Social networks for the following reasons: 

Marketing through Social Networking Sites

• Communication Platform: 

Social Networks provide organizations a platform to communicate and interact with its target audiences. They also allow businesses to engage in a two way feedback with their customers. 

• Customer Service Tool: 

Social Networks serve as customer service tools for organization because therein, you are listening to the views, complaints and suggestion of your customers, which can help you in improving your products and services. 

• Raising Brand Awareness: 

All Social Networks now have a sharing option via which you could distribute content pictures, articles, videos, etc. to external websites as well. Thus, giving a boost to your brand awareness as this information is shared among the masses online. 

• Increasing Brand Recall: 

When you actively communicate at Social Networks your followers are tuned in, which puts your brand in the ‘Top of the Mind’ category and increases its recall in comparison with competitors. 

• Attracting Prospective Customers: 

Social Networks are a medium for generating new potential customers who might want to try out your products because of your active campaigning, communication and display of your products and services online. 

Marketing paradigm has shifted, more and more businesses are becoming highly customer-oriented, for that you need to be constantly in touch with your customers. That is where the Social Networks come in; they are a channel for real-time communication between brands and their customers.