The Importance of Branding For A Start-Up Business

A brand is your business, company, and product offerings personified into one dynamic compound, powerful enough to take you to the pinnacles of success or run you to the ruins. For start-up business an effective branding strategy is all the more important in order to avoid the potentially fatal blind spots for new business enterprises. 

Ways to Optimize Your Facebook Page

Social media marketing has taken the world by storm and taken many businesses to new heights just because of its extensive reach. Facebook has rapidly become one of the most powerful social media networks. If you want to make the most out of your Facebook presence, you need to maximize your influence on this particularly potent platform. Along with your overall digital presence, you need to optimize your brand’s Facebook fan page as well. 

Social Media Marketing

In the recent past, there has been a flurry of new means of communication between people; the social media networking websites are the in thing these days. These virtual hubs have been there for a long time in the shape of MySpace, Orkut, Hi5, and others but it wasn’t until Facebook became one of the biggest online communities in the world. The fact that if Facebook were a country, it would be the fifth largest after China, India, the U.S, and Indonesia is mind boggling; with over 200 million users worldwide, marketers, positioned in some of the most desirable companies in the world have started taking Facebook very seriously now.

Twitter Marketing

Twitter is a micro-blogging website which has rapidly grown in popularity because of its ease of use and data streaming option, along with great interactivity. With currently 190 million users registered on Twitter, it is another social network used by marketers for promoting their products and services. 

Facebook Marketing

In today’s world of information technology, the number of prudent customers grows exponentially every day as people get access to knowledge which is readily available. Research shows that people do not believe what marketers tell them anymore, like they once used to. It has been found out that only 14% people believe in advertisements, the rest 78% buy products and services upon recommendations of other users.