Tuesday, June 5, 2012

Digg Marketing

Digg has gained popularity because of its user promoted content sharing. In a world where everything is manipulated by the internet giants, Digg provides a relief to companies looking to generate genuine traffic to their website. 

It is a social news sharing website which allows users to distribute informationfrom anywhere in the world. It is purely based on user likes, instead of editorial picks unlike many other content sharing websites. Therefore, it has become a highly influential social marketing tool. 

We all know that conventional advertising has begun losing its power, while the influence of word-of-mouth continues to increase. More and more people buy products based on other users’ recommendations. 

Getting your content posted on Digg can engender a great influx of online traffic to your website, which is the ulterior motive of establishing an e-business, as that is how you generate revenue. Since Digg promotes only user-liked content, it is a great way to create publicity for your product offerings on the web. 

Get Yourself Digg-ed: 
The key to getting promoted on Digg, and landing on its front page is to have relevant and useful information in whatever content you might be sharing and distributing because that is the only way to grab people’s attention. 

Once people like the information you share they will automatically start promoting it by voting for it and as a result its visibility will increase. With over 90 million visitors in the span of just one month, who share data every second and promote it across other platforms, imagine what getting Digg-ed can do for your business. 

Follow these tips to smoothen the journey to getting Digg-ed: 
  • Start off with publishing an interesting article on Free Press Release feature of Digg. 
  • Submit a story about your company and its products or offerings but don’t forget to spice it up to attract readers. 
  • Promote your article by publishing it on your website and adding a ‘Digg-It’ button for it. As more and more people like it, it will move to the top rankings on Digg. 
  • If people Digg your posts it means that they like your products or services. 
Why Should You Digg It: 
  • It is free online promotion if you only talk about only content sharing. 
  • Digg also, offers you a Pay per Impression advertising program to air your ads to your target audience. 
  • It allows for natural promotion of your content, meaning, if it has nay worth it will make its way to the top. 
  • Through Digg you can generate targeted online traffic for your corporate website by integrating its link in your submissions. 
  • With its Front Page Service your content is sure to be on the home page of Digg, therefore, increasing its visibility. 
  • By sharing on Digg you get the advantage of strong back linking through the website. 
  • It is a great medium of generating positive word of mouth for your products and piquing your target audiences’ curiosity. 
  • Your Digg article submissions do blog marketing for your company; just make sure that your posts are exciting and informative. 
  • With the number of Diigs you get on your content you can estimate how people like your products and services, this is like conducting a micro-marketing research. 
  • The option of commenting on articles allows users to post their views and opinions about it, hence, giving you valuable customer feedback. 
  • You drive an organic e-marketing campaign with Digg. 

Digg can reach a diverse group of users and entice them to try out your products and services if they are getting a huge number of Digg-It(s). However, successful Digg-ing only happens when you post valuable content on Digg.

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