Banner Advertising

Banner advertising is a highly effective internet marketing tool; whereby you embed you advert in to a web page which are visited by a gargantuan number of internet surfers. It is a sure shot way of creating and increasing you brand awareness, and piquing the interest of target customers. 

With the persistent increase in the daily average number of internet users, banner advertising has become a way to reach customers across the world. Also known as web banners, these adverts could be a part of your affiliate marketing program or can be run separately. 

These ads transport the viewer or visitor back to your website once they click on it. Thus, they generate higher traffic volumes for your website, and eventually lead to increased sales conversion rates. However, you need to undertake your banner advertising campaigns prudently; else they might just end up annoying the visitors. 

How to Successfully Market Your Products through Banner Advertising: 

• Start with a competitors’ analysis, you need to know what kind of banner adverts your rival businesses put up and how effective are those. Visit your competition’s websites to determine how they have designed and placed their banner ads. 
• Keep you banner ads short and simple, while at the same time make sure that they are attention-grabbing so that customers are motivated to click through them. 
• Since banner ads only get a small space, ensure that they are informative, relevant, concise, and easy to understand. 
• The placement of your banner ads is imperative to their success. They will only churn in profits if their placement is on such a website and where it ensues customers’ click ins. 
• Your website should have a follow-up for your banner ads otherwise you will end up losing customers regardless of the online traffic generated through them. 
• Make sure that your landing page of banner ads click through should not only be appropriate but it must also have all the necessary and required information a customer might need in order to make a purchase, along with a persuasive call for action. 

Tips for Effective Banner Advertising: 

Like all other internet marketing tools, banner advertising also needs to be carefully planned, designed and executed for it to be able to capitalize on its benefits. 

• Place your banner ads on relevant websites, they will be more effective and will be taken seriously by the viewers where they are useful and needed. 
• You are more likely to generate sales through your banner ads when they have an urgent tone to them. For instance announcing a limited time periods offer, clearance sales, etc. Such copy prompts the viewer to take an instant action. 
• Run your banner ads consistently and regularly, for the reason that they help in creating brand awareness and enhance the brand recall. So customers might independently also come back to your website when they need to buy the products that you sell. 

Banner Advertising Explained

Rules of Thumb to be Followed in Banner Advertising: 

• Weave eye-catching content in your banner ads, in order to attract the attention of the customers and interest them enough to make them click through the ad. 
• Target the right audience through not only choosing the right place for placing your banner ads but also by conducting a market survey of your target customers to deduce what will attract and interest them. 
• Make sure that your banner loads fast; do not use material that needs a Flash plug-in as by the time it loads a customer might have moved on. Keep the file size of your banner ad small to avoid delays in loading. 
• Design you banner ads in accordance with the content that they will be displayed in, meaning, they should complement the website they are being placed on. Do not make the mistake of running the same banner ad on every website. 
• Use the colors of your banner ads such that it does not fade away in the background of the website they are being run on. Also, make sure that your banner ad has colors that make it stand out from the crowd. 

Just like other forms of internet marketing, is only effective when you put in a substantial amount marketing of research and efforts behind it.