Contemporary marketing era calls for innovative ideas to lure customers to buy your brand. Thus, marketers have come up with an extremely effective advertising tool known as promotional products. These promotional products are used as giveaways to employees, business associates and customers with the intention of increasing your brand awareness and exposure.
The fundamental aim of promotional products is to reinforce your marketing message, like with all other marketing tools. Any brand needs different mediums to reach its target audience, promotional products are just another way of creating publicity for your brands. Promotional products constitute a significant part of the interactive marketing strategy as they allow you to connect with your target market on a different level.
Promotional products are customizable and for that reason they add an element of tangibility to your brand, other than its core physical products. They give substance to all your advertising efforts, and always make your brand stand out no matter whether they are branded stationery, shirts, baseball caps, mugs, jewelry, key chains, gift items and the like.
Since promotional products are one medium that engage all five senses i.e. the target audience can see, hear, touch, taste, and even smell them, they have a greater impact on their perception of a brand. These promotional products not only leave a long lasting impression on the audience, but have readily measurable effectiveness.
What’s more is that these promotional products come in pretty affordable rates, and offer great value and usability to customers, while strengthening your brand’s awareness and recall. Marketers can use promotional products as gift items to clients, employees and customers, sales items for Corporate Social Responsibility causes, as mass giveaways in trade shows and other special marketing events, and as rewards for your vendors and distributors.
The process of effective branding includes using various marketing constructs for keeping the demographically diverse target audiences engaged with the brand. Promotional products allow you to create a place for your brand and company in the target market’s minds. So if your company is looking to build its brand equity then creating brand awareness is the first step towards the goal, which can be effectively achieved by transferring your brand logo to promotional items that you can give away to promote your business.
Promotional products can help you:
- Drive traffic and prospective customers to your brand’s stall in a trade show.
- They help develop a greater consumer response rate to your direct mail campaigns.
- With their help, you can increase your referrals, and consequentially, the business returns.
- Increase employee morale and as a result, their productivity level.
- They boost brand loyalty and help customers retain your brand in the top of the mind category of recall.
- Constantly remind customers of your brand’s existence.
Through using promotional products, you can increase your brand’s awareness and its involvement with customers in a cost-effective manner. They help in brand reinforcement by improving the advertising returns, meanwhile also increasing the power and awareness of your brand. Furthermore, they work like an incentive for potential customers by compelling them to buy your brand in order to avail the free promotional products. For that reason, promotional products are always a part of a smart marketing strategy.
