Blog Marketing

Blogs have become a popular way of expressing your thoughts just about anything online. People blog about a wide range of topics from healthcare tips to cooking, experiences, fashion, etc. Since companies want to generate positive word of mouth about their product and services while keeping their customers engaged, they have started hiring professional bloggers. 

Blogs are an internet marketing tool. They are a series of online articles written like a journal with the option of comments and social tools embedded in them. Blogs typically seek to inform, entertain or otherwise engage readers. While they may have an advertising component, generally the purpose is to address and communicate issues either about the company specifically or the industry as a whole. 

How Blogging Can Help Your Business: 

Bloggers are hired to generate an interest among the masses by posting interesting information about products and services in an attractive manner. Blogs also help increase your company’s visibility on the internet. 

Blogging Can Help Grow Your Business By: 

• Providing you a platform to get consumer feedback. 
• By blogging, you can give out more information to your customers, helping them make better decisions. 
• You keep your customers updated about the latest product developments. 
• Blogs help you interact with customers on a base level, so you could get in touch with their needs and demands.

Why a Blog Should Be the Hub of Your Content Marketing Strategy

Voicing Your Feelings: 

Blogging is an immensely powerful internet marketing tool because of the fact that here people can voice their feelings and what they say about you can make or break your business. Who should blog is a big question. You could have the following people develop positive content about your company or products and services: 

• Public Relation (PR) personnel – They can write from a public relations viewpoint, offering expert information, videos, photos, etc. to customers to discuss. 
• CEO - A dynamic CEO or some other equally important person in the top level management, with a unique voice may use a blog to voice his/her corporate vision and industry direction. 
• Customer Service personnel – Customer service executives who interact with consumers on a daily basis may make excellent bloggers as they know the questions and answers to current issues regarding the company. 
• Experts – to recommend your products and services as having high quality and the best in the market. 

Opinion Leaders: 

Bloggers grow on to become strong opinion leaders with a huge number of followers. Usually companies hire experts in their fields to blog on a particular topic not only to convince people and persuade them to buy their products but also to build a level of trust as fellow satisfied users. 

A few examples of effective blogging can be: sports bloggers for a health drink company, celebrity bloggers for teen fashion companies, external leaders with a voice in that demographic can blog about stories of interest. 

Why Blog: 

Blogging is a free of cost tool for internet marketing. For that reason, organizations use this tool to achieve the following purposes: 

• Receive feedback from customers. 
• Provide information to customers. 
• Engage customers in conversation. 
• Distribute content and resources to customers. 
• To create thought leadership with the aim of developing followers. 
• To increase SEO for the company’s website and search results. 
• As a medium to update their target audience. 

When to Implement Blog Marketing? 

Blogging comes in handy, when you want to employ internet marketing for the promotion of your brand, concerns, causes, etc. Organizations use a blog to address the following situations:

• Crisis situations - product recall, rumors, and staff changes - where you seek to limit the discussion. 
• Informative uses – to disperse information about product launches, sponsorships, upcoming events, etc. to arouse customer curiosity. 

These blogs can be either updated regularly, once a day or once a week, or as per your needs. Though regular blogging is more effective and keeps your customers on their toes begging for more.