Tuesday, October 4, 2011

Best Way to Contact Customers

How you want to contact your customer depends largely on who your target market is, what type of products you are selling, and what kind of relationship you want to maintain with your customers and sales leads. Here, you might want to take into consideration how your customers want to get in touch and also figure out the right way to which they are most likely to respond.

Usually while, contacting companies you either send their customers written correspondence or e-mails, you might want to send a representative over too. Older people are generally contacted through phone calls, while the younger generation can be contacted through social media like Facebook and through mobile marketing. All this is done with the aim of sales leads generation.

Though, the best way to contact your customers would be a combination of different mediums like social media, business e-mail lists, telephone or letters; to make sure that you reach out to the highest number of customers. As long as you are offering value, customers would not only respond to you, but they will respond positively.



Business mailing lists are extremely helpful for the purpose. Moreover, you could contact sales leads form company listings, free business listings online, and business directories. It is always good to have a Customer Relationship Management strategy that covers essentially all these things and more and notice customer preferences to deduce which mode do they have a preference for. That would surely elicit a reply from them.

Alongside, you need to make sure that your sales and telemarketing leads i.e. prospects and customers are happy with the interactions and that they are handled by trained customer service employees, who not only understand your business but your customers as well, and effectively communicate with them and deliver your message. You need to start listening to your customers and empowering them by giving them the freedom of expression through creating communities and forums for them, where they could provide the feedback.

Also, humanizing your customer facilitation call centers is a good way to go. All in all, your top priority should be your customer, and the key to successful customer contact and sales lead generation is to engage with them proactively.

2 comments:

  1. I like the content of this blog. Especially that post shows how we can reach our costumers without saturate them and having a human communication. I will keep reading this blog.

    ReplyDelete

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